Ameriprise Financial, Inc Research Paper Example | Topics and Well Written Essays - 250 words

Ameriprise Financial, Inc - Research Paper Example SC in a year’s time, therefore, the company can make a minimum of 444,640 in sales for that particular year assuming each customer gets a product from the company. The company will need to look into a number of things to improve sales and this are looked at in the sales forecast, direct costs will be more or less (Berry, 2014). However, the company will have to improve and inject more cash in some areas such as; advertising and marketing since the company seeks to target a younger customer base and to do this efficiently a marketing consultant will be needed. Clients tend to believe word of mouth to be the gospel truth and the company can exploit this by asking the current customers to help in the company’s advertising and giving discounts for every new customer acquired, seasonality is also bound to affect number of sales as the demand and supply varies with the season and time. The companies can more than double its sales by targeting a younger market. The people aged between 18 and 40 are more than double the company’s current target market (Berry, 2014). Since the current target, market has 444,640 customers than if it was to advertise and target the youth then it would have a customer base of around 890,280

Evaluate costa customers service approach through observation and a Assignment

Evaluate costa customers service approach through observation and a Mystery shop (report ) - Assignment Example The report outlines the â€Å"push and pull† theory as a method of addressing customer concerns; it further evaluates the validity of this approach in handling customer issues in modern day business environment that is getting increasingly competitive. This theory is applied in supporting my arguments that place customer care as a vital component of business processes. The relationship between good customer relationships and business success is explored with an aim of giving you the justifications for adopting a customer oriented strategy that contributes to overall business sustainability over time. Customer service training is vital in making the employees responsive to customer needs and in establishing it as part of the firm’s culture. If a firm owner wants to be successful in achieving the objectives set forth, then customer service is of paramount importance because positive responses increase client numbers. In Adam Smith’s basic theory of competition, he says that businesses need to be very involved in this initiative to satisfy individual customer needs. Clients treated in a humane way and in a respectful manner have a high chance of coming back to the premises. Costa Coffee is a business outlet in the hospitality industry; this is a highly competitive field with new shops opening at city corners every day (Brody, 2009)1. In order to remain competitive in this growing field, customer relationship building initiatives is therefore of vital importance to keep them coming. This is enhanced by offering them the best services at a reasonable cost and maintaining a feedback mechanism that ensures their specific needs are met. For instance, coffee is available in a variety of grades and types; we have the Arabica and Robusta coffee varieties which also have different tastes. Giving clients these brew options provides a one stop shop where different taste needs are met. We used